Steven B. Deitch, MD
Chief Executive Officer
Steven B. Deitch has over 20 years of experience in the healthcare industry. He has a proven track record of identifying and implementing information technologies that significantly lessen costs and increase revenue. As a pioneer in information technology, he co-founded freewebcentral.com, which was selected by Entrepreneur Magazine in 2000, as one of their “Top 100 Websites” for small businesses.
Dr. Deitch has worked as the Director of Medical Informatics for Inteck, Inc., a world leader in healthcare information technology consulting, where he has been responsible for creating a new division aimed at physician adoption of healthcare information technology. He served as the Senior Medical Advisor for DigitalMed, a subsidiary of Tenet Healthcare Corporation, where he created enterprise-wide learning solutions for healthcare providers. Dr. Deitch served as a senior sales consultant for the Medical Group Management Association (MGMA) where he developed and implemented a sales process for a new healthcare information technology product. He was also a senior product manager at Thomson Healthcare for an $18,000,000 market share point-of-care disease management tool for clinicians.
Dr. Deitch was clinically trained by hospitals affiliated with Albert Einstein College of Medicine in New York and was trained as a fellow in neurovirology at the University of Colorado Health Sciences Center. He is a board member of the Medical Advisory Committee for PSC Partners Seeking a Cure, based in Denver, and is a board member of the University of Colorado Health Sciences Center Industry Liaison Advisory Board.
Mark Brumer, MPH, RD
Mark Brumer has more than 15 years of healthcare and sales experience. He is an award-winning, top sales professional with a proven track record of territory turnaround management and sales generation, including managerial positions with manufacturers and distributors, selling capital medical equipment, medical devices, and healthcare information technology.
Mr. Brumer worked as territory manager and achieved 27% annualized growth across six states for Sigvaris, Inc., a leading international manufacturer of medical compression garments for the treatment of venous disease. As regional sales manager for US Medical, a capital medical equipment distributor of vision, imaging, diagnostics, and aesthetics products, Mr. Brumer aggressively sold high-ticket equipment and over-achieved his sales quota by selling at 180% of plan. At MGMA, Mr. Brumer led the sales team in marketing a new healthcare information technology product nationally to multiple medical specialties.
Mr. Brumer earned his Master of Public Health at the University of North Carolina
at Chapel Hill, completed his clinical rotations for becoming a registered dietitian at Forsyth Medical Center in Winston-Salem, NC and has a BS in Human Nutrition & Dietetics.
Chief Marketing Officer
As Chief Marketing Officer, Sandra Bichsel is responsible for all promotional activities that support corporate growth as well as positioning in the marketplace. She provides the vision for all marketing, advertising, and brand awareness.
Ms. Bichsel has worked as a senior executive at Tigris sponsorship & marketing, a specialty agency in Littleton, Colorado. In that role, she has worked with Vail Resorts, Qwest Communications, Key Bank, Chick-fil-A, Xcel Energy, and other clients on strategic development, creation of unique promotional concepts, and negotiation of sponsorship partnerships. Ms. Bichsel served as the Manager of Client Services at The Bonham Group, Inc. where she helped direct the Client Services team in conducting quantitative sponsorship analyses of properties totaling more than $1.4 billion in value, and provided strategic guidance to clients such as USA Hockey, the City of Calgary, the Seattle Seahawks, Juventus Football Club, Oregon State University, and Suzuki. Ms. Bichsel was also a key player in negotiating the largest naming rights contract in the world for the London-based Millennium Dome (the O2).
Ms. Bichsel received her Bachelor of Science in Sport Management / Advertising & Public Relations from Ithaca College.
Chief Creative Officer
Andrea Corina has worked as the Art Director at Ogilvy & Mather, an international advertising, marketing and public relations agency founded in 1948. Ms. Corina was the Design Director at Carat, the only independent media agency network in the world that focuses on digital media such as interactive television and the Internet. Prior to working at Carat, she had been a sole practitioner of media development for 10 years, including graphic design, digital photography, and web-based media. Ms. Corina has worked with Fortune 50 companies such as Siemens, Merck, Proctor and Gamble, Pfizer, Novartis, Wyeth, Unilever, Boehringer Ingelheim, Time Warner Cable, Revlon, Hershey, and Bank of America, and has been nationally recognized by artists, renowned designers, and new media artists as a pioneer in her field for cutting-edge design solutions with versatile aesthetics.
Ms. Corina received her Master of Arts from New York University, and studied photography, graphic design, and art at Schule fuer Gestaltung in Zurich, Switzerland.
Adam Behar, MFA
Chief Information Officer
Adam Behar has worked as the Chief Information Officer for the
New York School of Visual Arts (SVA) for almost 15 years.
Mr. Behar has advanced knowledge of networks, mainframes, and
computer repair and maintenance. At SVA, he used
this expertise to redesign a state-of-the-art Digital Imaging
Center and design a new information pipeline, complete with
an online presence and email system.
Mr. Behar has worked as animator, technical director, and web
designer for clients that include Artbyte, Sony PlayStation
Magazine, Six Flags Great Adventure, Popeye's Chicken, Nicorette,
AMC Theatres, LG Electronics, WorldCom, Pixel
Generation, Def Jam Records, MTV, VH1, and others.
Mr. Behar received his Bachelor of Arts at Adelphi University
and Master of Fine Arts at the New York School of Visual Arts.
He is a Certified Maya Instructor in character animation and has
taught computer animation at New York University and